ABOUT US - OUR KEY EXECUTIVES
Who We Are:
President, Ilene K. Semiatin
Founder of Edge Communications, Ilene Semiatin has been achieving results for clients in the technology, biotech, scientific, medical, industrial, financial services, industrial engineering, semiconductor, imaging, travel and fashion arenas since 1983. Ilene's extensive record of transforming product launches and ongoing marketing efforts into exciting, effective programs that change a company's future is well known, and her work is widely respected in her field.
In addition to providing direct leadership and consulting services to Edge's clients, the media, the marketplace and the firm's staff, Ilene's role is to focus the organization on its mission and clients, and to articulate its vision effectively.
Before founding Edge, Ilene was the president of Roundhouse Public Relations Inc., which merged with the Earle Palmer Brown family of companies in 1998. At Roundhouse and later at EPB, Ilene's account group handled key programs for such clients as Nikon, Air France, MasterCard, Guiding Eyes for the Blind, Sheridan, Altamira, Easy Spirit and Bandolino shoes, and others. Under her direction, Roundhouse earned the coveted Public Relations Society of America's Big Apple Award for "Sarah's Walk," a program done for Guiding Eyes. Her team also earned two HSMAI (the travel/hospitality industry association) national awards and two citations for excellence in writing.
Before Roundhouse, she was an account group manager at Manning, Selvage & Lee (MS&L) in New York City, where her team led the Weight Watchers, Easy Spirit shoes and Procter & Gamble (Crest, Crest for Kids, Always, Dawn, Pampers) accounts. During her tenure at the agency, the Weight Watchers team won the Public Relations Society of America's Silver Anvil Award. Her work for Easy Spirit was credited by the client for the successful initial nationwide launch of the brand in the late 1980s, and she helped create the famous "women playing basketball in high heels" concept that became the core of the brand's well-known PR and advertising campaign. For Procter & Gamble, her team led the Dawn brand's widely recognized communications response to the Valdez oil spill in Alaska. Dawn was the treatment of choice among rescuers for treating oil-soaked waterfowl, and Ilene's team traveled to Alaska to help coordinate rescue efforts, supervise the set-up and running of press facilities during the crisis, and handle the media. Also, her team helped the company weather several crisis management situations that arose corporately and with the various brands.
Ilene also has had a great breadth of experience, working in the media (National Public Radio), nonprofit and government (U.S. Army Electronics Command). She is a member of the Counselor's Academy of the Public Relations Society of America and has been a frequent speaker and trainer in professional circles.
Ilene attended Swarthmore College and earned her B.S. summa cum laude from Boston University. She lives in White Plains, New York with her husband Vincent Park and family.
Executive Vice President, R. Vincent Park
Vincent Park, an 18-year communications and marketing veteran, comes to Edge Communications after serving as Vice President of Business Development & Internet Strategies for United Business Media and PR Newswire Inc. A senior counselor, he manages traditional and interactive marketing, alliance development and communications programs for clients in the consumer electronics, technology and Internet services fields. He offers special experience with, and insight into, combining new media and business development techniques with traditional communications.
Vincent has a long history of being present at the launch of new technologies. He began his career with Panafax Corporation (later part of Panasonic), where he served as part of the team that helped launched the fax industry in the United States. Vincent left Panasonic to work with Comverse Technologies, a pioneer in voicemail. He then became a partner at Roundhouse Public Relations Inc., where his work focused on consumer electronics and emerging imaging technologies. He served as a lead person on the Nikon and Altamira accounts, among others, and handled such events as a Victoria's Secret WebCast, One Digital Day with Fortune Magazine, WIRED Magazine Technology Internet Event '98, etc.
After Roundhouse merged with Earle Palmer Brown (EPB), Vincent served as a full partner and the thought leader for the development of EPBi and Panoramic Digital, the new media arm of the company. He also developed the IMPRESS program of Internet marketing communications strategies which, according to one client, was almost solely responsible for generating extraordinary market share gains and doubling of sales projections for a major division within the company.
As PR Newswire's Global Markets Vice President/Business Development & Strategic Alliances, Vincent created online strategy and implementation for UBM/PR Newswire's small business initiatives with AOL, Wells Fargo, Dell and Bloomberg. He leveraged existing marketing assets to drive customer acquisition, e-commerce and revenue goals as well as developing and implementing customer acquisition strategy. Additionally, utilizing internal, external and Internet channels, Park developed and implemented online loyalty programs including vendor and partner content management programs for IntraNet strategies, wireless strategies and streaming video strategies with such companies as Microsoft, Lycos, CBS Marketwatch, Wall Street Journal, Yahoo!, etc.
Vincent has served as a speaker at scores of industry events, including the Media Convenience Seminars, NEC / Japan Society conference on Mass Media's High Tech Future and Photo Marketing Association, among others.
He holds a masters degree from the University of North Carolina (Chapel Hill) and a B.F.A. from North Carolina School of the Arts. Vincent also earned a 1985 Tony Nomination for Best Original Book and Score for the Broadway show "The News." A founder of New York's Perry Street Theater, he has also received two OBIE Awards for direction and writing in the Off-Broadway arena. He is actively involved in the community of White Plains, New York, where he lives with his wife and business partner Ilene Semiatin.